The BCHL front office has stepped up the league’s promotion this season.
The new website, ad campaign (’Smart Hockey’), ‘pay-per-view’ streaming video, and monthly publication are just a few of the new strategies that are keeping the BCHL ahead of other Jr. ‘A’ leagues in Canada. The league has also featured a Game of the Week showcasing strong match-ups.
The Penticton Vees and Salmon Arm Silverbacks are the headliner this week. Check out what the coaches have to say about their opponent.
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